Culture-rooted creativity and innovation as vehicles for business growth
Proposition
Most businesses miss out on substantial growth opportunities in their customer experience design. Or as we call it, they lack EDGE (experience-driven growth engineering)
Corporations have no clear visibility on the connection between marketing and digital transformation spend and the impact on growth for the business. Silo thinking and lack of ownership of the end-to-end customer experience is the destructive reality of many businesses. Even today.
At TheCltr, we help businesses grow sustainably through connected customer experiences: we engineer for today, to imagine and create a better tomorrow.
Offer.
TheCltr has developed a proprietary method to explore two business-relevant sides of culture, and how they can be used to spark customer-centric innovation:
Consumer Culture:
What drives behavior and preference today and tomorrow? Understanding this in a cultural context – beyond traditional analyses and data – allows us to identify areas of sustainable, lasting growth.
Organisational Culture:
How the business innovates and transforms to deliver the opportunities uncovered by consumer culture – driving preference and choice. The connection of these two systems is for us an act of creation: where creativity and data meet to drive growth and topline revenue, and where we often find the fuel through efficiencies.
Values & Belief
We’ve worked hard to create a place where we all want to work. So the full team was involved in developing five values based on our beliefs and that define how we behave and how we interact with clients, projects and solutions.
Imagine more
We think beyond the problem and add a vision. We merge creativity and data in order to achieve giant strides, not just marginal short-term change.
Work connected
To the world and to each other. We bring everything we are (heart & brain) to the table, to create holistic and valuable experiences that differentiate
Know the culture
We wholeheartedly immerse ourselves in our client's businesses, in people's lives, in situations and behaviours, to understand WHY things happen and create powerful, relevant human insights.
Prove it
We value data and evidence of impact to engineer and deliver on growth ambitions of both our clients and our people
...and create a BANG!
We understand the many forms of value - knowledge, social change or financial gain - and we provoke real, tangible impact to generate it.
Meet the Team
We are a team of international cross-industry executives, who have entered and driven the topic of sustainable growth on C-level in international tier 1 and 2 companies, creating unparalleled results for a number of leading global brands. Our journey through consultancies, agencies and global marketing organisations has urged and inspired us to develop unique capabilities and tools. Our team is a blend of creative and strategic people.
Mike Bennett
Mike has over 25 years experience running and pioneering creative digital businesses. Most recently, Group Creative Director for Accenture Interactive running a fully integrated offer. Mike has founded and sold a number of businesses in London.
Daniela Fernandez
Daniela focuses on driving growth and innovation through championing human needs at TheCLTR. With 18+ years of experience, she was recently a managing partner at The Leading Edge and has co-founded three different businesses and charities in Mexico and London.
Jacob Nyborg
Jacob is responsible for client solutions with +30 years experience. He has a demonstrated history of success in marketing transformation - lastly as global CMO for Maserati. Before, he was founder and head of a number of successful marketing agencies.
Anno Mitchell
Anno has over 25 years experience in creating innovative digital products and services anchored in organisational strategy, culture and experience. She has recently run business design teams for the UK government, and led strategy at leading UK service design agencies. She has worked at the BBC and NHS, and for HSBC and Cancer UK.
Penny Koumantsiotou Nyborg
Educated in social and political science, HR and marketing to fully understand brand potential in a cultural context. Having served a global fashion brand in Italy as business developer, she combines cultural context with a pragmatic business approach.
The Futr Collective
We are proud to be a founding member of The Futr Collective - a nimble, ultramodern network of expert businesses that work together to design, orchestrate and execute end-to-end consumer experiences for clients. By seamlessly blending rigorous business thinking, cultural research, creativity and cutting edge tech, the collective creates spectacular storytelling that moves people.
