TheCltr News
TheCltr + theView going steady.
We're delighted to announce that, after five years of collaboration, we’re officially launching our partnership with theView in Copenhagen.
At TheCltr, we are always looking for ways to grow and better serve our clients, so we’re incredibly excited that this partnership allows us to do both. theView shares our passion for working with diverse, insight- and culture-driven clients to generate sustainable growth. This partnership blends the consultancy offerings of both agencies, from theView’s media, business design, and venture capabilities to TheCltr’s creative and strategic offerings.
TheView, a business development consultancy, offers four key strands of services: marketing for lead profiling, sales management, funding and capital management, and business design; and works with a large group of international clients like Novo Nordisk, Cisco, Disney, Lego and Sony.
Our teams will work together to create growth plans for our clients that translate into end-to-end execution. It also enables us to support start-ups and growth companies earlier in the funnel.
At TheCltr, we’ve always taken tremendous pride in the culture-driven work we create for our clients globally. From creative campaigns for Jeep, The Little Gym and The Beam Network to B2B comms in energy and engineering for Atlantis Energy and Weir, our focus has been, and always will be, sustainable growth through cultural understanding and deep insights.
"This begins an incredibly exciting journey for us and our team. theView brings exceptional skills, experience, and a new Nordic cultural lens. We're delighted to be part of a new chapter for both businesses. Watch this space" - David Miller, Commercial Director.
theView website: theViewAccess.com
While our CSO Daniela Fernandez has been wondering will women positively change Capitalism?
… CEO Mike Bennett has been talking about how brands should use language.
Much like the women in Daniela’s article, young people are fighting capitalism.
So with Gen-Z to make up 27% of the workforce by 2025, what does that mean for businesses in the future?
Whilst working in the payments industry this quarter, we’ve been talking a lot about the future of payments. With the launch of facial recognition terminals, what really is the future of contactless commerce?
TheCltr has recently helped reshape an international legacy payment providers brand. See how we did that here
David Miller
We are extremely excited to have David Miller join TheCltr team as Commercial Director. He brings with him some new energy, decades of experience and his wonderful Scottish charm. David has spent much of his long career in advertising, working almost entirely with international brands, including Nike, Electronic Arts, Coca Cola, P&G and Heineken. Apart from being London-based, he’s also lived and worked in New York, Tokyo, Shanghai and the lovely Amsterdam.
Jez Dutton
We’re also very lucky to have landed Jez Dutton as Head of Planning and Insight. Jez has over 20 years experience working in the B2B and B2C sectors, specialising in digital platforms, creative content development and brand experiences. He’s worked on brands as diverse as McLaren F1, IKEA, Sage, Virgin Media, Volvo and YouTube, delivering measurable business results across both acquisition campaigns and retention programmes. Jez is always exploring new technology opportunities, but also a big fan of creating clear messages and frictionless experiences to build brand value.