Fiserv

Brief:

Significant leaps in innovation and new entrants into the market made Fiserv, a global leader in payment technology, realise the need to refocus their brand strategy and positioning post merger.  They decided to develop two distinct brands; one for SMEs, and one for Enterprise.

They needed a team to localise and further develop the brands for the European Market, create a growth strategy and develop a Go-To-Market plan to communicate its services to the market.

Process:

In close cooperation with Class 35

• Market Insight - We held discussions with senior stakeholders within the organisation, and interviewed c-suite executives and SME business owners to produce actionable market insights for the fledgling brands.

• Brand Positioning - These insights formed the basis of our strategic recommendations and allowed us to develop the positioning for both brands, clarifying their unique messaging in what is an increasingly crowded market.

• Go-To-Market - Working closely with the global and European teams at Fiserv, we developed a growth-led G-t-M strategy.. This included internal and external launches, website strategy, copy and design, as well as  sales collateral.

Result:

A successful launch for both enterprise and SME brands, the client has two vibrant and clearly defined brand positions, two suites of communication tools and a pair of easily comprehensible growth strategies for the European market.