Creating a Stand-out Brand Position for Growth
Simec Atlantis Energy
“TheCltr transformed the way we talk to and manage investors. Delivering insight through research and data to define exactly what we do and how we are perceived by our clients and our investors. Ultimately showing where we can improve that perception…. The value to the business is immense.”
Sean Parsons Communications Director, Simec Atlantis
Problem:
Poor internal and external communications and alignment with the team and shareholders.
Simec Atlantis, a global renewable energy generator, wanted to better position themselves amongst both shareholders and stakeholders. A series of acquisitions and mergers had left these groups confused about the future direction and strategy of the business.
Solution:
Alignment around the C-Suite though a complete understanding of customer and investor perceptions.
A process and road map to deliver better more connected communications and RNS output.
A clear vision and understanding of the proposition across internal teams and external customers.
Process:
We looked at the business from the inside and out, using internal stakeholder interviews as well as running interview sessions with advisors, competitors, and investors (both retail and institutions).
We used research insights to understand the root of the business’s perception problems, to refresh the brand positioning and to develop an annual communications strategy to enable it. This included: creating the brand communications to take to market, training internal teams on execution and a very targeted intervention and PR plan for attracting a wider range of retail investors.
Result:
Stakeholder and shareholder understanding, strategic messaging, a 12 month communication roadmap, and a brand positioning rooted in deep customer understanding.