Strategic End-to-End Service Design, Product Design and Experience Planning and Delivery

Telefonica / O₂

Brief:

How do we give people confidence to do more when they travel and avoid the issue of data roaming.

Solution:

We created a system that allowed users to monitor data usage and download key features and functions before traveling.

Using partners’ data including TripAdvisor and Here Maps users can access content without using any data. All of this integrated into a single, simple to use app. The system runs globally and in 3 languages. It was the highest rated app O₂ had ever had.

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Understanding Luxury Buyers

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Strategic White Paper and Framework