We may be new, but our experience stretches far and wide
Simec Atlantis Energy
Creating a Stand out Brand Position for Growth
Problem:
Poor internal and external communications and alignment with the team and shareholders.
Simec Atlantis, a global renewable energy generator, wanted to better position themselves amongst both shareholders and stakeholders. A series of acquisitions and mergers had left these groups confused about the future direction and strategy of the business.
Solution:
Alignment around the C-Suite though a complete understanding of customer and investor perceptions.
A process and road map to deliver better more connected communications and RNS output.
A clear vision and understanding of the proposition across internal teams and external customers.
Process:
We looked at the business from the inside and out, using internal stakeholder interviews as well as running interview sessions with advisors, competitors, and investors (both retail and institutions).
We used research insights to understand the root of the business’s perception problems, to refresh the brand positioning and to develop an annual communications strategy to enable it. This included: creating the brand communications to take to market, training internal teams on execution and a very targeted intervention and PR plan for attracting a wider range of retail investors.
Result:
Stakeholder and shareholder understanding, strategic messaging, a 12 month communication roadmap, and a brand positioning rooted in deep customer understanding.
“TheCltr transformed the way we talk to and manage investors. Delivering insight through research and data to define exactly what we do and how we are perceived by our clients and our investors. Ultimately showing where we can improve that perception…. The value to the business is immense.”
Sean Parsons Communications Director, Simec Atlantis
Fiserv/First Data
Post Merger Brand & Growth Comms for a Fintech
Brief:
Significant leaps in innovation and new entrants into the market made Fiserv, a global leader in payment technology, realise the need to refocus their brand strategy and positioning as part of the merge with First Data. They decided to develop two distinct brands; Clover for SMEs, and Carat for Enterprise.
They needed a team to localise and further develop the brands for the European Market, create a growth strategy and develop a Go-To-Market plan to communicate its services to the market.
Process:
In close cooperation with Class 35
Market Insight - We held discussions with senior stakeholders within the organisation, and interviewed c-suite executives and SME business owners to produce actionable market insights for the fledgling brands.
Brand Positioning - These insights formed the basis of our strategic recommendations and allowed us to develop the positioning for Clover and Carat, clarifying their unique messaging in what is an increasingly crowded market.
Go-To-Market - Working closely with the global and European teams at Fiserv, we developed a growth-led G-t-M strategy.. This included internal and external launches, website strategy, copy and design, as well as sales collateral.
Result:
Still in its launch phase, so figures aren't yet available, but the client has two vibrant and clearly defined brand positions, two suites of communication tools and a pair of easily comprehensible growth strategies for the European market.
Roche / Ventana
Supporting scientific excellence through remote learning
Problem:
The Roche Digital Pathology Solution, a benchmark system in the fight against disease, requires expert training to use effectively. Ventana wanted to reduce overheads, as well as provide an alternative to in-person teaching and minimise the transfer of huge digital files - all the while maintaining their high standards of excellence.
Solution:
We started the process by interviewing pathologists around the world (Asia, Americas and Europe) responsible for training around the world, to understand what, how and why they did things, as well as their needs and desires for an online training system
Through an agile sprint process of developing and user testing we developed a fully working prototype of the service, that digitaised the training solution using cutting edge image processing to allow Pathologists to train anywhere in the world. The prototype allowed Roche to track progress and to test key KPI’s to ensure pathologists would be sufficiently trained and supported to the current standard.
Result:
Development is ongoing and is scheduled to be scaled globally within the next 12 months. Roche / Ventana will soon be able to reach thousands more pathologists than before, vastly increasing the number of scientists dedicated to the fight against life-limiting disease.
Avanade
Creating a Distinct Proposition in a Crowded Tech Space
Brief:
Avanade is a large technology implementer that was created by Accenture and Microsoft. As the market has evolved the business wanted to launch a new practice to engage with the client need for better Experiences built on technology. Avanade X is the experience division. We were asked to develop an independent view of what this should be, from brand and market positioning, to messaging and how to go-to-market in a credible way.
Solution:
To help the business launch a new Experience-led practice unit. Building on it’s heritage but with a distinct focus on Experience across - Customer, Workplace, Product experience.
Process:
This is an ongoing project which includes:
Brand strategy and positioning development
Opportunity definition and market positioning
Ethnographic research with CMOs and advisors
Full brand launch and development
Go-to- Market delivery - Web, Social, Content, Search
Launch plan and ongoing communications
Maserati
End to end communications and experience design and strategy
Brief:
To double sales over 3 years
Solution:
A fully connected customer experience to the business and into dealerships and to consumers. Understanding the friction points and providing solutions to the whole journey.
Process:
So we started by literally getting into the closets of Maserati owners and considers (using ethnography).
From this, we identified a series of target personas which we then used to develop a horizontal view of their life across the life cycle of buying and owning a new Maserati.
Along the journey we used insights and data to create “interventions” that were developed sized and deployed to drive the business forward.
These vertical “interventions” were then used to brief in various agencies against a specific need and project.
Result:
Used across 11 markets, results include a 12% increase in traffic to own channels, increased leads by 15% and a fully restructured organisational culture,.
Telefonica / 02
Strategic end to end service design, product design and experience planning and delivery
Brief:
How do we give people confidence to do more when they travel and avoid the issue of data roaming.
Solution:
We created a system that allowed users to monitor data usage and download key features and functions before traveling.
Using partners’ data including TripAdvisor and Here Maps users can access content without using any data. All of this integrated into a single, simple to use app. The system runs globally and in 3 languages. It was the highest rated app 02 had ever had.
Avanade
Defining & bringing to life target audiences for a new office space offer
Brief:
To help the business unlock better more valuable client opportunities
Solution:
A vision that understands not just technology but the operating environment of both clients and ultimate consumers
Hypermobility
Strategic white paper and business framework
Hypermobility is a new and evolving operating environment for businesses: it is the effect of the accelerating interactions between people, things and technology, which results in an experience deficit for clients and customers.
This environment is characterised by six interconnected forces: relentless connectivity, saturation, the preference engine, transferable expectations, frenemies and disappearance.
B&CE
Strategic end to end service design, product design and experience planning
Brief:
To solve the early “pension redemption” issue and offer long term value to their customers.
Solution:
We developed a lifetime service that is modal, adapting to the customers life stage and steering them to a healthy and financial fit future.
By 2025 FutureFit will deliver pension management, debt management,health & life insurance and advice, will and retirement planning, offers and discounts, integrated finances - 3rd party banks / mortgages etc… (open banking), knowledge, and community - connected locally.
Pathology training platform
Service design, product design - Prototype Pathology training tool
Brief:
To create a scaled remote training tool to train individuals in the benefits of digital pathology
Solution:
We developed a proof of concept to offer key KPI’s to develop a full MVP.
The final solution is currently being developed but will scale globally enabling the business to reach 1000’s more customers and create huge savings by not having to physically train users.