Services
We’ve developed a number of services that allow brands to rapidly understand the world they are operating in. This spans culturally led qual insight to help brands navigate consumer belief. Through to quant insights, blending large historical data sets to help identify, innovation and areas to drive growth. All built on cultural led, human insight and understanding.
This leads to better understanding, better communications and marketing and real sustainable growth.
WayFinding
A research & strategy service that helps brand navigate 21st century consumer culture, be proactive, credible and future-oriented.
The Growth Index
An AI-led tool that brings together internal and external data (online, social, sector, etc.) to provide insights that guide growth and identify innovation.
Creative Delivery
A cultural approach to advertising and creative delivery. We start from knowledge and data, so we can create brand impact and executions that drive growth.
WayFinding
A Brave New World
In 2020 outraged that a sugar drinks business should be the major sponsor of a huge sporting event Cristiano Ronaldo decided to remove two Coke bottles from a post match live TV press interview and replaced them with water. The results? A $4 billion drop in the market value for the American drink brand.
Meanwhile, Nike added $6 million in US revenue as a result of making Colin Kaepernick the face of one of their ads after he knelt during an American football game protesting police brutality.
A New Paradigm
In an opinion-charged environment, consumers are making brand choices to identify who they are and what they stand for.
Brands that don’t align with customer beliefs pay the price
of consumers expect brands to be positive contributors to society
of consumers walk away from the brand in frustration. One in five (21 percent) never come back.
Brands are not prepared for the values-led cultural change that is sweeping the world's consumers. There will be big winners and big losers in the next 12 months
Tim Parkinson, TheCltr Partner and former Nike CMO
The Growth Index
TheCltr has developed a bespoke tool, The Growth Index, that brings together the large volume of data held by organisations; blending trends information with category data (startups, scale-ups and established players) plus governmental and parallel industry data where available.
The Growth Index provides insight on two core but connected areas:
Guiding Growth
Helping to identify future market and consumer demands and opportunities where business can grow for tomorrow.
Identifying areas for innovation
Helping to identify areas where consumer demand and behaviour is changing dramatically, and where innovation can enable an organisation to lead the market and be the first choice for consumers.