Navigating culture
to drive sustainable growth
We blend creativity, insight and guile to help brands
navigate culture and drive sustainable growth.
Ideologically charged consumers
Covid, climate change, the recent generational wealth transfer and current economic uncertainty are accelerating change in consumer and business culture. People now buy on belief and they are more critical and active than ever around brands, products, spokespeople and CEOs.
The gap between organisation and consumer culture is widening
Cultural Synergy
Brands are not keeping up with the cultural changes that influence consumer needs and behaviour. They have high quantities of poorly understood audience data -- they know a lot about “what” is happening but don't really understand the “why” behind it.
At TheCltr we know that sustainable growth, both long-term and good for people and planet, can only be built through cultural synergy. Businesses that constantly align consumer and organisational priorities will thrive.
We offer the insight and communication tools that allow brands to rapidly understand the world they are operating in, and ultimately, achieve sustainable growth.
Culture is Our Thing
We use a proprietary method to explore two relevant sides of culture:
Consumer Culture: what drives experience and behaviour - understanding this allows us to identify your target consumer and areas of sustainable growth.
Organisational Culture: how the business delivers the opportunities uncovered by consumer culture.
The connection of these two systems is for us an act of creation: where creativity and data meet to drive growth, and where we find the fuel to finance sustainable growth driving both efficiencies and topline revenue.
How we do it
Built by a diverse leadership team from Accenture, Nike, Wieden + Kennedy and Enero Group and all our experiences to date, our five tools aim to understand, balance, and mobilise brands in this new, challenging environment.
WayFinding
A research & strategy service that helps brand navigate 21st century consumer culture, be proactive, credible and future-oriented.
The Growth Index
An AI-led tool that brings together internal and external data (online, social, sector, etc.) to provide insights that guide growth and identify innovation.
Brand Storytelling
Tentpole GTM
Creative Delivery
A culture-led approach to defining or refreshing your brand strategy and comms - we create stories that move people.
A go-to-market strategy aimed at culturally connecting with the relevant audiences and making even small budgets create big impact.
A cultural approach to advertising and creative delivery. We start from knowledge and data, so we can create brand impact and executions that drive growth.
“Brands can no longer ignore the cultural upheaval affecting all aspects of decision-making. They do so at their peril.
Sitting on the sidelines is not an option. Sustainable growth can only be achieved through actively aligning organizations to the consumers they serve.”
Mike Bennett, CEO, TheCltr
Expertise
We are experts across four sectors and areas (although we cover many more). Click below to read about some of our most recent work and discoveries.
Automotive & Mobility
Re-imagining the end-to-end customer experience for a luxury car brand
Energy
Creating a Stand-out Brand Position for Growth
B2B
Defining & bringing to life target audiences for a new office space offer
HealthTech & FinTech
Post Merger Brand & Growth Comms for a Fintech
